Police are seeking the public's help identifying a man they say fled the Blackwood Clementon Road Kmart in a maroon pickup truck after attempting to steal baby formula.

Gloucester Township Police CrimeStoppers has released surveillance video and images of the suspect in the attempted theft, which occurred around 10:35 a.m. on Thursday, Jan. 3.

Police say the suspect abandoned a shopping cart holding six containers of Gerber Good Start baby formula after he was confronted by store security in the parking lot.

Police ask that anyone who can identify the suspect call the township's anonymous crime tip line at 856-842-5560, police dispatch at 856-228-4500, or send an email to police@gtpolice.com.